Essentially English and creative to the core, her eponymous mix-it-up, more-is-more brand brilliantly blends schoolgirl, vamp, and granny. From punk to posh, her handbags speak out with wit and wisdom and are collected around the world and can be seen on the arms of an ever expanding list of celebrities, including Kate Moss, Keira Knightley, Sohie Dahl, Kylie Minogue, Jerry Hall, Scarlett Johannson & Demi Moore.

Lulu encourages women to "Dare To Be Different". She's even stitched the phrase to the outside of a purse, lest you forget.